01. Branding Design
Putting in the work to develop a confident brand identity.
We began by creating a brand style that embodied confidence and elegance. This included designing a new logo and typography, and selecting an appropriate colour scheme. We leaned on colours such as beige and tan to create a simple yet striking colour palette. We also created slogans and marketing copy that delivered Cosoosoo’s message: ‘clothing made to build confidence’. Tone of voice was also established to reflect the same concepts of confidence (with touches of sass for a bit of flair!).