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Effective SEO designed to drive traffic and results for a car accessories business.

Case Study Overview

Case Study Snapshot

  • Seven Smart Auto is a Sydney-based retailer specialising in car accessories, car wraps and car retrofitting.
  • They looked to grow and develop their online presence and turned to us to help them make it happen.
  • We built Seven Smart Auto a brand new website to serve as the platform for a full SEO campaign, one that harnessed only the best keywords to power an SEO blog strategy. Our SEO strategy recorded an all-time high increase in organic traffic, delivering more customers to the Sydney-based business.
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The Challenge

How to drive more customers in a niche market.

When your business caters to a smaller niche, it can be tough to use SEO to find new customers. Niche keywords are hard to find or don’t attract high quality traffic. This was the challenge presented to us by a local car accessories business specialising in installing new body kits, stereo systems and decals on high-end luxury vehicles. They came to us looking for an SEO campaign that would generate high traffic and conversions for their business.

The Solution

01. Web design

First step: build the web framework for a fully charged SEO campaign.

The very first task we did for this client was a full SEO audit of their business. This revealed to us one glaring issue: their website was not up to good SEO standards. A poorly running website will not be ranked highly on search engine result pages (SERPs).

With that problem identified, our web designers went to work creating a slick, new website that matched the high-end vehicles they work on. We improved the overall UX, ensured speedy loading times, and troubleshooted any bugs and errors. Now that the website looked and drove like a luxury car, it was ready for some SEO-driven content.

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02. SEO

Installing a turbo SEO blog engine powered with high quality keywords.

Our SEO team used our tools to conduct research and identify high performing keywords. Because their service was rather niche, we used broad, long tail keywords to target people who were specifically looking for information specific to their service. We incorporated these keywords into the copy of their new website, including product descriptions, title tags and meta descriptions.

We also implemented an SEO blog strategy, where our content writers regularly created informative blogs on relevant topics that incorporated our researched keywords and authoritative backlinks. With the blogs, our writers took an unorthodox approach, educating readers through long-form content which made readers think that it would ‘be easier for someone else to do it’, generating link clicks and traffic to our clients’ service pages.

With a brand new website and high-performing SEO content, our client quickly saw their SERPs ranking rise on Google. In fact, Seven Smart Auto started to see a return on their investment within 6 months of the campaign starting. But overall, in the space of 2 years, we achieved incredible results – organic traffic rose by over 71380%, and an increase of over 1302% in organic keywords ranked in the top 100 of SERPs.

Organic keywords ranked in the top 100. Source: ahrefs.com
Organic traffic. Source: ahrefs.com.
Giving marketing directions for further growth and success.

At ZipZipe, we like seeing our partners succeed even when we’ve done implementing our digital marketing strategies. That’s why we always use our expertise to point them in the right direction for future success. For Seven Smart Auto, we showed them which keywords and products were projected to trend in the future so that they could align their sales efforts with our marketing strategy. The result was continued growth and results for the business.

Case Study Wrap Up

Digital marketing that helped our client grow fast and furious.

We had a blast helping our client and seeing them attract new customers and make more conversions – we never get tired of it! We can do the same for your business. Get in touch with our team and discover how we can attract incredible amounts of traffic to your website today!

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