Developing a sports coaching brand and website designed to win customers.
Helping our clients take their business to the next level is our bread and butter. But for Infinity Sport, a Sydney based sports coaching company, their biggest obstacle was overcoming the strong competition they face. With that in mind, we took the court with a game plan to overhaul their brand and build them a website, and ultimately turn our client into a superstar business.
When faced with strong competition, the key is to be able to stand out and separate yourself from the rest. That was the goal we had when our team of branding experts started building their brand. We designed a modern logo that incorporated the company name whilst representing the competitive, cool coaching style of the business. A distinct, cutting-edge colour palette and bold typeface were also chosen to reinforce the competitive nature of the brand.
With a new brand style in hand, we used it to create a website from the ground up. The aim was to be thoroughly informative; explaining all the ins and outs of the program whilst still being easy to navigate, easy to read and easy to look at. The result was a modern, minimalistic, professional website that not only looked good on both desktop and mobile, but was able to turn visitors into customers.